Why SO many businesses fail (& how to break the trend)

According to Bloomberg Business, 8 in every 10 entrepreneurs who start businesses fail within the first 18 months. Why do 80% of new businesses fall short of the success they work so hard to achieve? At the surface level, the reason so many businesses fail is pretty straightforward – they run out of money. But,…

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Put Your Prospect in a "YES" State of Mind

Last week, we dove into the emotional journey that prospective buyers often experience while listening to a sales presentation. For many potential clients, that emotional roller coaster includes a number of negative feelings including anxiety, annoyance, pressure, skepticism and downright fear. But, that’s not how prospects want to feel. No, they innately want to feel…

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6 Action Steps You Can Take TODAY to Live Your Best Life

Have you ever met even one business owner who wasn’t motivated by their desire to live a good life? I haven’t. In fact, so many of my Celeste Giordano Coaching clients broke out of their safe 9 to 5 careers eager to carve their own path, set their own hours, and open the door to…

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The #1 Reason Why Giving Back is Good for Business

On May 28, over 20 Heart of Gwinnett volunteers – myself included – rolled up their sleeves, learned how to work some serious power tools and got to work building an affordable Habitat for Humanity home for a lovely couple in Gwinnett. I enjoyed the company of my husband Mike right there alongside me, hard…

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